HK
OUTLINE
To successfully launch and create buzz around the "School Kills Artists" Tee, fostering a sense of rebellion against conventional norms and celebrating creativity through a visually striking and engaging social media campaign.
PRE LAUNCH
The goal of the pre launch campaign was to generate buzz and anticipation for the launch of the School Kills Artists product. Through a series of thought-provoking and humorous social media posts, I aimed to highlight the contrast between academic excellence and the often-overlooked creativity in children's artwork.
PRODUCT LAUNCH
The product launch then included a reel and a static post marking the exciting culmination of the pre-launch campaign, transitioning seamlessly into the product launch phase. By leveraging captivating visuals and a compelling narrative, these posts aim to drive engagement, curiosity, and conversions. The blend of nostalgia and innovation created a powerful connection with the audience, inviting them to be a part of the transformative journey from childhood doodles to the unveiling of a unique and imaginative product.
